**Job Summary**
The Content Writer will specialize in Persuasive Call-to-Action writing, and will create and publish digital content that will be used to engage multiple (4-6) target customer segments, with the goal of encouraging each lead to progress down the sales funnel and become a customer. The Content Writer will have a proven track record of crafting compelling and persuasive content, particularly in the art of creating effective CTA’s. This will be a crucial role in developing content that captivates our audience, drives engagement and converts leads.
Project management skills are critical for this role. You need to be organized, methodical, and capable of keeping multiple projects ongoing simultaneously. While the role exists primarily within the marketing team, it will also be required to contribute written materials for the content, product, sales and account management teams.
Lead nurture campaigns & crafting persuasive content
* Write and develop compelling email campaigns that nurture B2C & B2B leads.
* Keep track of which strategies are most effective at producing leads who are ready to have a sales conversation.
* Demonstrate expertise in creating powerful CTAs that prompt audience response and drive desired actions.
* Develop high-quality, engaging, and persuasive content with a strong focus on effective CTAs for websites, landing pages, email campaigns, social media posts, blog articles, and other marketing materials.
Sales enablement content
* Write buyer-facing sales enablement content that our sales teams can use to engage prospects during Zoom-type meetings and win deals.
* Create sales content that answers the questions and meets the challenges that our leads have at each stage of the sales cycle.
Authority level content
* Conduct research for specific umbrella discussion topics that are relevant to adults returning to college and for We Are Working clients.
* Identify compelling insights within each umbrella.
* Connect the insights to relevant keywords that will drive SEO.
Multi-format content creation
* Establish a unique blogging style. Incorporate SEO best practices into content creation to enhance visibility and drive organic traffic.
* Determine how eBooks and Case Studies can play a role in accelerating the education of leads.
* Create landing page content to drive conversion behaviors.
* Develop headlines that tie to content and drive leads to click on those headlines in various social media channels.
* Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos.
* Collaborate with the marketing team on how best to develop, design and share the various forms of content that aligns with business goals and resonate with the target audience.
Activity cadence management
* Own the creation and management of an editorial calendar.
* Organize writing schedules to complete drafts of content or finished projects within deadlines.
* Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
* Use search engine optimization (SEO) strategies in writing to optimize the online visibility of our websites in search results
Social media management
* Writing, editing and publishing engaging content for various social networks, including Facebook, X, Google Business and Instagram.
* Optimizing social media posts (language, tone, message) based on our target audience's behaviors.
* Selecting appealing images and videos to complement text.
* Design and implement social media strategy to align with business goals
* Perform research on current benchmark trends and audience preferences
* Proven record of excellent writing demonstrated in a professional portfolio.
* Impeccable grasp of the English language, including idioms and current trends in slang and expressions.
* Strong understanding of marketing principles and audience psychology.
* Proficiency in SEO and content optimization techniques.
* Ability to write using different tones of voice.
* Ability to work on multiple projects with different objectives simultaneously.
* Good time management skills, including prioritizing, scheduling, and adapting as necessary.
* Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint.
Type: Full-Time or Part-Time
Schedule: Flexible schedule with a minimum 4 hour overlap during the 9am - 5pm EST workday
Remote: 100% Online
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