Job Description
Job Title: Director of Marketing (part-time)
Location: Central or Eastern US
Company: Growth Orthopedics
About Us Growth Orthopedics ( Keeping Private Practice Private | Growth Orthopedics ) is a leading multi-location orthopedic organization dedicated to providing exceptional patient care and innovative treatment solutions in Lexington, KY, Portland, ME, and Austin, TX. With a strong commitment to excellence, we are seeking a dynamic part-time (20-25 hours per week)
Director of Marketing to drive growth, increase patient acquisition, and enhance our brand presence.
Position Overview The
Director of Marketing will be responsible for developing and executing a comprehensive marketing strategy to drive patient volume, enhance brand awareness, and support business objectives across multiple locations. This role will oversee strategic planning, campaign execution, vendor management, and key performance metrics to ensure marketing efforts align with the organization’s goals.
Key Responsibilities - Strategic Marketing Leadership: Develop and implement a multi-channel marketing strategy to increase new patient acquisition and retention.
- Brand Management: Ensure consistency in branding, messaging, and patient experience across all locations.
- Digital & Traditional Marketing: Oversee digital advertising, SEO, social media, email marketing, and traditional media to maximize engagement and conversions.
- Vendor & Agency Management: Collaborate with external agencies, media partners, and vendors to optimize marketing efforts and ROI.
- Patient Acquisition & Referral Growth: Implement strategies to increase patient volume through direct-to-patient outreach and provider referral programs.
- Data-Driven Decision Making: Monitor and analyze key performance indicators (KPIs) such as patient inquiries, conversions, website traffic, and campaign effectiveness.
- Community & Physician Engagement: Develop local outreach initiatives, sponsorships, and partnerships to strengthen the practice’s presence in the communities it serves.
- Budget Oversight: Manage the marketing budget to ensure cost-effective allocation of resources.
- Competitive Analysis: Conduct market research to identify industry trends, patient needs, and competitive positioning.
Qualifications & Skills - Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
- 7+ years of experience in marketing leadership roles, preferably in orthopedic or multi-location healthcare.
- Strong expertise in digital marketing, SEO, paid media, and patient engagement strategies.
- Proven track record of driving patient acquisition and revenue growth.
- Experience managing agencies, vendors, and cross-functional teams.
- Data-driven mindset with proficiency in analytics and reporting tools.
- Excellent communication, leadership, and project management skills.
- Ability to thrive in a fast-paced, multi-location environment.
Why Join Us?- Opportunity to lead and shape marketing strategies for a growing orthopedic practice.
- Collaborative and mission-driven work environment.
- Competitive salary, performance incentives, and schedule flexibility.
- Professional growth and development opportunities.
If you are a strategic marketing leader with a passion for driving patient growth and enhancing brand presence, we invite you to apply for this exciting opportunity!
How to Apply: Please submit your resume and a cover letter outlining your relevant experience and achievements for consideration.
Job Tags
Full time, Private practice, Local area,